News & Media has often played a significant role in shaping the contours (values, beliefs and aspirations) of any society. The changing nature of today’s world and the need for fast mechanisms to inform and educate people has put media at the forefront of this endeavor. With the ability to relay information in a short span of time and duration, media has deeply impacted and affected the transformation of any society in present times.
What is the Actual Role of Media in Society?
-Promote useful flow of information
Without a systematic flow and dispensing of information society would ultimately degenerate into anarchy and disorder.
-Promote values, traditions and beliefs
Each media agency or platform is governed by a set of values that try to harmonies the collective good of the society it exists in.
-Promote Public Accountability
We happen to see misuse and abuse of power by elected and appointed public representatives and public servants.
In a similar way being a public watchdog will institute mechanisms to enhance responsiveness of the governments especially in democracies where the media has a lot of influence in projecting government policy, programs, and channels for redressal and mechanism for good governance.
-Entertainment and Education
The 24 hour news channels have incorporated programming to break from the monotony of constant and persistent news.
-Ethics, Integrity and Dignity
There are fundamental principles which every person or a people will uphold sacredly. This calls for a creation of codes of conduct and behavior that will not be surpassed nor overlooked.