News & Media has often played a significant role in
shaping the contours (values, beliefs and aspirations) of any society. The
changing nature of today’s world and the need for fast mechanisms to inform and
educate people has put media at the forefront of this endeavor. With the
ability to relay information in a short span of time and duration, media has
deeply impacted and affected the transformation of any society in present
times.
What is the Actual Role of Media in Society?
-Promote
useful flow of information
Without a systematic flow and dispensing of information
society would ultimately degenerate into anarchy and disorder.
-Promote
values, traditions and beliefs
Each media agency or platform is governed by a set of values
that try to harmonies the collective good of the society it exists in.
-Promote
Public Accountability
We happen to see misuse and abuse of power by elected and
appointed public representatives and public servants.
-Public
Watchdog
In a similar way being a public watchdog will institute
mechanisms to enhance responsiveness of the governments especially in
democracies where the media has a lot of influence in projecting government
policy, programs, and channels for redressal and mechanism for good governance.
-Entertainment
and Education
The 24 hour news channels have incorporated programming to
break from the monotony of constant and persistent news.
-Ethics,
Integrity and Dignity
There are fundamental principles which every person or a
people will uphold sacredly. This calls for a creation of codes of conduct and
behavior that will not be surpassed nor overlooked.
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